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As October unfolds, Puma is highlighting the influential stories of breast cancer survivors and athletes that have been impacted by breast cancer, while also highlighting how sport has served in their recuperation and lifestyle. Through various initiatives, Puma is slated to give back to various organizations and support the breast cancer community.
Earlier this January, Puma partnered with Barbell for Boobs — an organization dedicating to improving the lives of those with breast cancer. The two have collaborated on a readily available collection that includes various performance pieces for both men and women. Look for the socially aware duo to continue this partnership into 2022.
The feline-branded sportswear brand also has several social media initiatives, with the most prominent surrounding @PUMAWOMEN’s encouragement of followers to share their stories about the impacts of breast cancer on their lives or the women around them. For each post that includes “#SheMovesWithPurpose,” Puma will donate $1 (up to a total of $25,000) to Barbell for Boobs.
