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Reebok continues its commitment to sport and fitness as the Vector logo brand is teaming up with Harpoon Rec. League for a special edition beer and performance running shoe.
The Reebok x Harpoon Rec. League Beer partnership delivers a low-cal, low-alcohol hoppy & hazy pale ale, encapsulated within a Reebok-inspired container with cans sporting the Reebok logo and 12-pack packaging inspired by Reebok sneaker box designs.
Rec. League was the first beer we created that both complements an active lifestyle and embodies our ‘love beer, love life’ moto.
Partnering with Reebok, a brand dedicated to sports and fitness and the impact they have on peoples’ lives, made sense with them not only being our neighbor, but also their passion for giving back to our shared local community. We’re excited to be working with themand giving back to BOKS.
Dan Kenary, CEO and co-founder of Harpoon Brewery
The Harpoon Rec. League Beer x Reebok will be available in 4-packs ($8.99) and 12-packs ($14.99) starting in July on tap at both the Boston and Windsor, VT Tap Rooms and wherever Harpoon beers are distributed. A portion of each sale will go towards BOKS, a program that promotes fitness & health.
Additionally, Harpoon and Reebok are inviting fans to celebrate the partnership by entering the Harpoon Rec. League x Reebok Floatride Energy 4 Adventure sweepstakes for the chance to win one of 10 pairs of the limited-edition pair, which releases in August. Learn more at harpoonbrewery.com/recleaguexreebok.
Stay tuned to Nice Kicks for more collabs and releases from Reebok with our Sneaker Release Dates page.
