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Pharrell sues Reebok
Pharrell filed a complaint in late 2004 against Reebok for $4 Million, accusing them of breech of contract. ?Reebok and BBC inked a deal to develop, produce, and distribute BBC Ice Cream sneakers and clothing.? According to the lawsuit, the clothing did not meet BBC’s standards and deliveries to vendors went past agreed upon deadlines.? The two sides eventually reconciled and continued to deliver the official hypebeast sneaker in 2005 and 2006.
