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The retailer that runs sneaker culture in the UK is reportedly set to buy the running retailer that’s long been a staple in the US. According to Sole Collector, JD Sports is set to purchase Finish Line for $558 Million.
While both company’s shareholders have to approve the deal, it will be interesting to see how the two retailers renowned for lifestyle running — arguably the most important category in modern sneaker culture — could collaborate on initiatives and maybe use their esteem to leverage exclusives. For the moment being, Finish Line seems excited about the potential merger.
“Finish Line has long admired JD and their commitment to serve customers with premium brands through a unique and innovative retail experience,” stated Sam Sato, Finish Line’s chief executive officer. “We are thrilled to partner with them and look forward to realizing the impact we will have on the marketplace together.”
Keep it locked to Nice Kicks for updates on this deal.
