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Considering adidas is bringing to a close one of their best years in recent history, its only fitting we say their name right. The German sportswear power surged stateside thanks to Run DMC and continued to flourish from there forth. But even in our affinity for the Three Stripes, were our Americanized speech patterns and vocal cadences rearing their ugly head in the mispronunciation of adidas? Well, according to Business Insider Australia, yes, they absolutely were. Experts indicate its properly pronounced “AH-dee-das” in lieu of “ah-DEE-das.” Those close to the brand and of European decent lean towards “AH-dee-das” too, which means we were wrong. All wrong. But that’s ok. Being that we loom on the eve of a new year, it’s the perfect time to atone for our wrongdoing. “AH-dee-das” it is.
