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After signing with Under Armour last year, The Rock this past weekend debuted what will ultimately be his signature sneaker.

The silhouette is a custom take on the Delta Highlight, with The Rock’s Brahma bull logo at the heel and inspirational quotes like “Earn It” and “Blood, Sweat & Respect” across the tongue.

He made mention that the shoe is currently a prototype, and that he’d be wearing the shoe to test its functionality and update specifications before an official release in 2017.

Check  the preview below and stay tuned for more details.

EXCLUSIVE SNEAK PEAK: It’s a good day in footwear. Big s/o to my boy @stephencurry30 for sending me pairs of the new #CurryLux’s. Dope color ways in suede and leather. Droppin’ Aug 13th! Aaaaand FINALLY.. what the world has been waiting for.. a lil’ shoe we’ll call #RocksFIYA for now, ’cause you’ll chase your greatness in them by the only way we know how.. EARNING IT. Been training in these beasts for a year now so by the time they drop to you at the top of 2017 – you’ll know I’ve given my blood and sweat in them and kept it ????. And one more thing.. they’re slightly aggressive. As alphas are.???? Blood, sweat and respect. First two we give, last one we earn. #CurryLux #RocksFIYA #GoodDayInFootwear #UnderArmour #BloodSweatAndRespect

A video posted by therock (@therock) on

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