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It’s good to give back. While Ronnie Fieg‘s design resume is never dull or lacking of inspiration, his latest launch with adidas Consortium hits very close to home and benefits just the same. Regarding the upcoming release of the EQT Support 93, Fieg shared this moving post on his blog:
“On September 11, 2001 I was living in an apartment approximately a quarter-mile from the World Trade Center. I awoke to my roommate screaming “Fire!” a little before 9:00am. Without thought I grabbed my shoes and a shirt, and ran outside of my apartment building. As I looked up, my apartment was fine, but my roommate was pointing down to the road. As soon as I turned my head, I witnessed the second plane colliding with the South Tower. I instantly went into shock. I saw people running down the West Side Highway, and immediately began to think of my father, who worked in the building next to the World Trade Center. I grabbed my bike and started heading downtown. As I rode down Broadway, I saw a cloud of dust so thick that it was impossible to see past Broome St. Next thing I know, I see my father running out of the dust cloud entirely covered in soot, unscathed. I embraced him, thankful, then let him into my office to clean himself up.
As news developed I began learning about everything that had happened. I learned of my friend, a member of the FDNY, who lost his life. I learned some of my friends who were in the NYPD had passed away, and some of my friends’ parents who had lost their lives.
Everyone remembers what they were doing on September 11. Economists claimed New York City’s business would never recover. However, our citizens began to rebuild and overcome that traumatic day. Watching my city unite and unify is more memorable to me than the attacks. It showed our true nature of perseverance.
This collection is immensely significant to me. I chose to release exactly one month after September 11, as I believe that is a time for mourning. In conjunction with this release, KITH is honored to make a $15,000 donation to the National September 11 Memorial & Museum Foundation to support those victims gravely affected by the events of that dreadful day. I believe if someone has the capacity to give back to their community, then it is not only their right, but it is their obligation. I am proud to be a New Yorker.
Full details regarding the release of the KITH NYPD Collection and the Ronnie Fieg x adidas Consortium EQT Support ’93 – NYC’s Bravest will follow this week.”
As stated above, full details regarding the Ronnie Fieg x adidas Consortium EQT Support 93 “NYC’s Bravest” will be released next week. Look for the kicks to launch on October 11th.
