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Texas Relays, one of the biggest collegiate Track & Field events in the U.S., took place in Austin, Texas this past weekend. During the #RunFree weekend, Nike partnered with Nice Kicks to bring a fantastic experience to fans who visited the Nice Kicks shop. The in-store experience included celebrating the release of the Nike Free 5.0 and explaining the benefits of the performance sneaker to attendees. Also, attendees had the opportunity to create their own, personal custom Nike Running socks with themed designs exclusive to the event. Check out the video recap and photos from the event below.
Fans Waiting Anxiously for the Event Nike Free 5.0 on Display Attendee Wearing the Nike Free 5.0 Explaining the Benefits of the Nike Free 5.0 to an Attendee Customize Your Own Nike Socks Station Nike Running Sock “Bluebonnet” Custom Air Jordan 11 “Playoffs” w/ Nike Running Sock “Stampede” Custom