This SBTG x Reebok Insta Pump Fury is Inspired by Singapore

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Mark Ong, a Singaporean artist and founder of SBTG, is known for crafting innovative sneakers through a limitless vision and a host of inspirations that stretch far and wide. He furthers his unique perspective through this Reebok Insta Pump collaboration due in stores on Friday.

Also along for the ride, Mandeep Chopra, founder of Limited EDT, assists on this release that works in conjunction with Reebok’s spring/summer 2017 offering. Seeking out Singapore for creative fuel, a destination that aligns creatively with the shoe’s avant-garde aesthetic, the city’s skyline reflects the model’s futuristic look and feel while progression is largely at the center of the striking design.

Symbolism, too, plays a key role in the design process, as Singapore directly translates to the Lion City. Ong implements the city’s national animal into the design through sandy tones with tactile materials such as Pellegrini pony hair beneath camo overlays.

Look for the SBTG x Reebok Insta Pump Fury on Friday, January 13, at Limited EDT Singapore followed by a global drop on January 23 at select Reebok retailers.