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Sheduer Sanders follows in his father’s footsteps by singing an NIL deal with Nike ahead of the 2024-2025 college football season.

Shedeur Sanders, the standout quarterback for the Colorado Buffaloes, has rapidly emerged as one of college football’s rising stars. The son of NFL Hall of Famer Deion Sanders, Shedeur transferred from Jackson State to Colorado after his father took over as head coach.

Known for his poise in the pocket, strong arm, and ability to lead under pressure, Shedeur has demonstrated he can thrive on bigger stages. In his debut at Colorado, he broke the school’s single-game passing record with 510 yards, showcasing his precision and playmaking ability. Sanders’ transition to a Power 5 conference has not only elevated his profile but also positioned him as a potential NFL prospect.

As Prime Time’s relationship with Nike continues with upcoming releases of his famed Nike Air Diamond Turf Max ’96, Shedeur will carry the legacy on the field this upcoming season.

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