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KD is Not Nice
When: Early February, 2013
The KD is Not Nice campaign kicked off at the beginning of February and featured a commercial of the young star wearing the “Ice Blue” KD V. Along with the aforementioned colorway of the KD V, Nike unleashed a jacket, two shirts, a backpack, shorts and a pair of socks with a similar color scheme. As for the campaign, we don’t know if it was done purposely, but KD did some of the meanest things during the month of February, including a torching of the Mavs (52 points) and an overall month average of 31.6 points per game. KD is nice.
