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| The Skate Mental x Nike SB microsite is now live. The site hosts the lookbook for the collaborative line and was engineered by Brad Staba, Skate Mental’s headman. The Nike SM line features apparel but through our eyes, of course, the Skate Mental x Nike SB Dunk Hi is the headliner of the collection. Peep the site here and posted below are Staba’s words reflecting upon the site’s content.
“When making the Nike SB/Skate Mental apparel, the collection took on this outdoor vibe. So when it was time to do the ads I figured we could go somewhere and camp and relax-use the stuff how it was intended. So my friend offered his family cabin in Clear Lake, California. The week before I made sure we had what we needed (BB Guns, ammo, decoy animals, fog machines, etc.). We rented some vans and hit the road. Nothing was over organized and I just wanted everybody to just have fun, no pressure. Of course I had to make sure I got all the photos I needed for the ads, but besides that it was pretty loose. So I hope everything translates well enough to get the vibe I was going for. Besides having to hear me ramble and see my face, hopefully you’ll enjoy the outcome.“ |
