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Hypebeast x PUMA “Dim Sum Project”
Hypebeast and PUMA hooked up to create the Hypebeast x PUMA “Dim Sum Project”. The two powerhouses wanted a name that would symbolize Hong Kong culture. With the culinary arts being such an integral part of the Hong Kong way of life, they chose to go with one of the most popular delicacies of the city. The “Dim Sum” Project is representative of the elaborate effort that goes into effectively making the Hong Kong classic.