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Sneaker culture and cultura have never been more intertwined.
From Puerto Rican-themed sneakers to collaborations with Latin America’s biggest names including Bad Bunny, J Balvin, Karol G, and others, sneaker culture and Latin American heritage seamlessly go hand-in-hand.
READ MORE: History of Puerto Rican-Themed Sneakers
Over the weekend, the National Puerto Rican Day Parade took over NYC for the 66th annual parade, starting from Fifth Avenue in Manhattan, from 44th Street to 79th Street.
As the festivities took place, global retailer SNIPES rolled out a custom-designed float and had performances from DJ Enuff and Dalex, tapping into Puerto Rican heritage — both heritage and modern.
We are thrilled to be part of the National Puerto Rican Day Parade, an incredible celebration of Puerto Rican culture and heritage.
SNIPES’ participation is a testament to our commitment to the communities we serve.
We believe in the power of culture to bring people together, and we are excited to showcase our support and provide an unforgettable experience para la comunidad Boricua.
Paula Barbosa, Vice President of Marketing for SNIPES
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