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words // Nick DePaula:
In just the last two seasons, the trajectory of Stephen Curry’s career has veered upward at a rapid pace. He signed an endorsement deal with Under Armour in the fall of 2013 that made him the face of the brand, established himself as a franchise point guard amidst relentless doubt, captured gold at this last summer’s FIBA World Cup, started in the last two All-Star Games, and earlier today, was officially named MVP of the entire NBA.
Under Armour has believed in Curry’s journey so strongly that they just unveiled an “MVP” colorway of the Curry One, his debut signature shoe that’s guided him through this season to a franchise best 67 wins and #1 overall seed.
The SC30 MVP tee is available now on UA.com. The MVP Curry One shoe will be available next month in June, and stay tuned to the UA Basketball landing page for additional launch details as the release date gets closer.
