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StockX, one of the most recognized resale platforms in sneaker culture, has announced a leadership change: Scott Cutler, the current CEO, will step down at the end of 2024, with co-founder and COO Greg Schwartz stepping in to lead the company starting January 1, 2025. Cutler will remain with StockX as an advisor, contributing to strategic direction as the company navigates new challenges and opportunities.
Scott Cutler’s Impact and Legacy
Since taking the reins in 2019, Scott Cutler has significantly expanded StockX’s global footprint. Under his leadership, StockX entered numerous international markets, helping make the platform a go-to destination for sneakerheads, collectors, and streetwear fans worldwide. Cutler also emphasized StockX’s dedication to transparency and authenticity, strengthening the company’s reputation as a trusted platform in the resale space.
However, one of Cutler’s most talked-about initiatives has been the launch of StockX’s Vault NFT project. Launched as an innovative step into the digital collectibles market, Vault NFTs allowed users to buy, sell, and trade digital representations of physical products held by StockX. The project quickly attracted attention and sparked a legal dispute with Nike, who argued that the NFTs infringed on its trademarks. The lawsuit remains unresolved, but it underscores the bold direction StockX pursued under Cutler’s leadership, venturing into new markets that challenged traditional industry boundaries.
The Greg Schwartz Era
As a co-founder and COO, Greg Schwartz has been integral to StockX’s journey from a startup to a global leader in sneaker and streetwear resale. His background includes founding UpTo, an innovative calendar platform, and leading digital transformation efforts at Warner Music Group. Schwartz’s experience in tech and digital product development makes him well-suited to lead StockX as it adapts to shifting market dynamics and consumer expectations.
“As a co-founder of the company, I have had the opportunity to work with an incredible team across different functions and have worn a number of hats in addition to my role as COO but there is no role that I feel more honored to assume than that of StockX’s CEO,” said Schwartz.
The Future of StockX and the Sneaker Community
The transition from Cutler to Schwartz marks a new chapter for StockX at a time when resale is more dynamic than ever. With the resale market booming and competitive platforms continuing to emerge, StockX will need to innovate continuously. Schwartz’s leadership will likely focus on expanding StockX’s digital capabilities, enhancing its international presence, and strengthening its position in both physical and digital marketplaces.
“There is no more qualified individual to step into the office than Greg — from day one, he served as a partner to me in scaling the business, advancing its operations, and strengthening its brand position,” said Cutler. “As an early investor and advisor, taking on the role of CEO was a truly full circle moment for me and I couldn’t be prouder of all that we accomplished over the last five years. I have every confidence that Greg will build on the work that we started and take StockX to the next level.”
