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adidas Dame History

The Damian Lillard shoe line, launched by Adidas, debuted in 2015 with the release of the Dame 1. Lillard, known for his clutch performances and leadership on the court, collaborated closely with Adidas to create a line that reflects his game and his personality, including nods to his Oakland roots and love for music. The Dame 1 was well-received, praised for its stability and comfort, marking a strong start for Lillard’s signature line.

As the line evolved, each subsequent model introduced new technology and design elements, matching Lillard’s growth as a player. The Dame 2, released in 2016, introduced BOOST technology for added cushioning and energy return, which became a staple feature. The line’s designs also grew more expressive, like the Dame 4, which incorporated themes inspired by his “Dame D.O.L.L.A.” rap persona.

Collaborations and special editions have been a key part of the Damian Lillard line, from partnerships with artists like Pusha T to designs honoring Oakland culture. The Dame 7 and 8 saw shifts toward more sustainable materials, aligning with trends in the industry. Today, Lillard’s line remains popular, blending performance with storytelling, making it a standout series in Adidas’ roster.

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