New Balance 2002R Available Now
New Balance 2002R History
The New Balance 2002 debuted in 2010 as a premium running shoe, featuring a chunky design and a “suspension system better than most of your cars”. It was created to offer high-performance comfort for serious runners.
Initially, the 2002 saw limited success and was discontinued after a short run, mainly due to its steep price tag of $250. However, in 2020, New Balance reintroduced the model as a lifestyle sneaker under the name 2002R, capitalizing on the growing trend of retro-inspired, chunky footwear.
This revival sparked numerous collaborations with designers and boutiques, breathing new life into the silhouette. Notable releases included partnerships with Salehe Bembury, atmos, and thisisneverthat, each offering unique colorways and materials.
The New Balance 2002R is a prime example of how an unpopular shoe can turn into a star if the rerelease is done correctly. Its popularity continues to grow, with regular releases of new colorways and special editions.
