New Balance 550 Available Now
New Balance 550 History
The New Balance 550 debuted in 1989 as a low-top basketball shoe designed for on-court performance. After its initial release, the model faded into obscurity among the more advanced basketball shoe brands of the time including Air Jordan and Reebok.
In 2020, the 550 experienced a remarkable revival when New Balance collaborated with Aimé Leon Dore to reissue the silhouette. This reintroduction sparked a surge in popularity, transforming the once-forgotten basketball shoe into a streetwear sensation.
The 550’s clean, retro aesthetic and comfortable design resonated with a new generation of sneaker enthusiasts, leading to numerous colorways and collaborations, while significantly expanding New Balance’s appeal to younger consumers.
Today, the New Balance 550 stands as a highly sought-after lifestyle sneaker, bridging the gap between its athletic heritage and contemporary fashion trends.
