New Balance 998 Available Now
New Balance 998 History
The New Balance 998 first released in 1993 as a high-performance running shoe. It intended to use the New Balance 997’s framework while improving comfortability, featuring the brand’s innovative ABZORB technology in the midsole.
Over time, the 998 transitioned from a purely functional shoe to a sought-after lifestyle sneaker. Its chunky silhouette and premium materials appealed to many consumers looking for a casual, everyday sneaker.
Collaborations played a significant role in elevating the 998’s status. Partnerships with boutiques and designers like J.Crew, Concepts, and Ronnie Fieg produced limited-edition colorways that became highly collectible.
The New Balance 998 remains popular among sneaker enthusiasts for its combination of retro style and modern comfort, continuing to evolve through new colorways and collaborations.
