Take a Look Inside Jordan Brand's New 306 Yonge Location in Toronto

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During the 2016 NBA All-Star Game, Jordan Brand for the first time opened the doors to 306 Yonge — a temporary pop-up experience that honored Toronto’s emerging stance as a cultural hotbed for sports, fashion, and the arts. In further recognition of Toronto’s international appeal, Jordan Brand opens the store permanently this weekend.

On May 27, at 6:23am, 306 Yonge will open its doors as a true brick and mortar. The opening will play host to numerous special releases including customizable product and pairs of the Air Jordan 4, 1, and 6 to honor the 416. Additionally, the space will act as a training hub to prepare Toronto’s premiere athletes with specialized sessions led by Jordan Brand trainers. The shop will host Breakfast Club workout sessions as well as barbershop services for “Get Fresh Thursdays.”

Take a look inside Jordan Brand’s 306 Yonge below and be sure to swing by if you’re in The 6 this weekend.