This post may contain affiliate links. Please read our disclosure policy.
Very rarely do we get the opportunity to see how our favorite Nike products are created; however, Nike has provided a first-hand look into their Sports Research Lab. Created in 1980, the Nike Sports Research Lab utilizes specific technology to quantify athletes movements, the environment they play in and the products they use. Upon gathering this data, Nike is able to construct their products to suit the needs of their athletes, as explained by Matthew Nurse, the Senior Director of the Nike Explore Team Sport Research Lab. With entire facilities dedicated to gather Nike athletes’ specific metrics, the swoosh seems to have a strong gauge of its innovation capabilities and looks to further its lead within the footwear market.
[youtube
