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2002
Air Jordan 17
Michael Jordan was back in basketball. New team and new shoes, the Air Jordan 17 marked a new look for the industry and Jordan Brand. The $200 price-point was enough to own the conversation, moving the Air Jordan franchise from sport innovation to basketball luxury. Mid and low versions were successful and anticipated upon launches.
adidas TMAC 2
image via GettyOn the other end of the two-guard spectrum, Tracy McGrady was fastly rising to fame as the game’s best scorer. His adidas signature line proved more popular than Kobe’s before him and every endorser after, embodying the smooth style that made him a fan favorite. The adidas TMAC II improved on the design and fanfare of the original, getting endorsement from a teenage LeBron and translating well to low top form.
