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2007
Nike Zoom BB
By 2007, Shox and team shoes were beginning to overstay their welcome. The Nike Air Zoom BB won over the NBA’s best backcourts thanks to superior performance and PE colorways. Its sequel scored well a year later and received wear in the college game.
Nike Zoom LeBron IV
Though the biggest push in 2007 was for the Air Force 25, the Nike Zoom LeBron IV gets the nod for its innovation and colorways. LeBron had more than arrived in the NBA and his tank-like footwear was starting to see some fanfare. A Foamposite upper was enough to get ekins excited, while limited colorways added a new energy to the performance basketball sector.