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Nike Hyperdunk 2012
Year: 2012
Key Endorsers: LeBron James, Blake Griffin, Kyrie Irving
Also known as the Lunar Hyperdunk, or in some cases, the Hyperdunk+, the Nike Hyperdunk 2012 brought both titled technologies to that summer’s Olympic Games. Launching in London, the shoe saw a return to Lunar cushioning with a basketball-specific Lunarlon sole. In addition, the Hyperdunk 2012 became the first hoops shoe to be Nike+ compatible, offering the ability to track and share movement statistics from play with mobile devices. LeBron James became the face of the model for most of team USA’s Olympic run, later debuting his own signature in the Gold Medal game.
Airborne endorser Blake Griffin would once again push the shoe with help from fresh faced Flight camp member Kyrie Irving. The model has retained its status as a fixture in the NBA, receiving wear almost a year later in this spring’s postseason play. A dial-closure pair was also made (but not sold) in response to Matthew Walzer’s #NikeLetter movement.
