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The Creation: Nike Air Zoom Generation
From the beginning, the Nike Air Zoom Generation was set to be a success merely by the deign team constructed in order to make this inaugural silhouette come to life by fielding the expertise of Tinker Hatfield, Eric Avar and Aaron Cooper. Utilizing LeBron’s controversial Hummer H2 as a muse, the Nike Air Zoom Generation would be created, looking to pay homage to all of LeBron’s talents. With the hopes of creating the “most comfortable shoe” LeBron has ever played in, the design team featured Nike Zoom Air cushioning throughout the entirety of the model as well as introducing a “Sphere Liner” that would add comfort and performance functionality.
A notable tidbit within the creation of the Nike Air Zoom Generation is the fact that Nike urged LeBron James to don the number 5 instead of his customary 23 due to the fact that Michael Jordan made the number so synonymous with himself. Working five stitch patterning within the upper of the silhouette, Nike placed an urgency for the number change. However, LeBron stuck with his gut and opted for 23.
