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The Design of the Nike Air Zoom Generation
Quickly after signing the young super star, Nike began the process of designing the Nike Air Zoom Generation. With a design team was led by Aaron Cooper, the assistance of Tinker Hatfield , Eric Avar and LeBron’s Hummer H2 as a muse, the Nike Air Zoom Generation was created. The silhouette incorporated a mirror heel tab, concealed logos and varied word-marks that acted as a direct homage to the once popular vehicle. In regards to its performance, the Nike AZG incorporates full-length zoom, heel stabilizer and inner sock-liner for a great feel on court.
From right to left: Aaron Cooper, Tinker Hatfield, and Erick Avar.
