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Consumer Appeal
Allen Iverson is arguably the most transcendent player to ever grace the NBA hardwood. In many respects, his proverbial fingerprints can still be seen on the game; as the embrace of tattoos, shooting sleeves, and illustrious crossovers, all derive from Iverson’s influence. While his immense popularity has dwindled some since his hiatus and eventual retirement, Iverson is still championed by many due to his once fearless play and endless bravado.
According to Reebok’s VP Todd Krinsky, Iverson’s consumer appeal could be witnessed early on, as test markets of Philadelphia and D.C. generated enormous buzz for the Reebok Question.
