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6. Ronnie Fieg x ASICS Gel Lyte III “ECP”
In 2013, Ronnie Fieg managed to drop a design for every type of fashionable New Yorker without even touching a basketball silo. Hot retro runners, ice cold Timbs and fringed Sebagos all took well to Mercer pants, heavyweight sweats and cuffed khakis without confusing any of the customers. While all that impressed, the Ronnie Fieg x ASICS Gel Lyte III “East Coast Project” saw the perfect pairing of his design and marketing moxy.
