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8. Reebok Pump “Bringback” & Reebok Pump 20 Program
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Reebok did some very big things throughout the latter half of 2009 to say the least. To celebrate the PUMP’s 20th Anniversary, Reebok brought back the orignal sneaker that started it all, the Reebok PUMP. This shoe was not only an innovative design, it was backed by a second-to-none marketing campaign. Speaking of marketing campaigns, Reebok’s idea of bringing the PUMP to light by hooking up with many stores/boutiques was unique and refreshing.
