This post may contain affiliate links. Please read our disclosure policy.
Shaquille O’Neal
Player: Shaquille O’Neal
Drafted: 1992
Brands: Reebok, Dunk.net, Dunkman, Li-Ning
Is Shaq Diesel the last true icon to enter the league? Since his arrival in 1992 the league has had its share of superstars, but few larger than Shaq. From movies, to video games, to rap albums, O?Neal’s had his hand in everything, becoming a major brand himself. This carried over to his kicks where he would eventually make his own moves with Dunk.net and Dunkman. To this day he is still a sneaker star for his early Reeboks such as the Reebok Shaq Attaq and Reebok Shaqnosis. He was also the first superstar to sign with Li-Ning and make the move East.