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Advice to Retailers
photo via Wish ATLMany of the retailers we spoke to had some solid advice on how to best handle high profile releases. Here’s what they had to say:
“We believe it all starts with getting the information out. We use our Corporate newsletter to make sure everyone is on the same page. If you’ve ever shopped here you’ve given us your email most likely and it’s became a part of our newsletter. [Also] we remind everyone that we can and will shut a release down if things get out of control.” – Matt Tomamichel, Corporate
“The key for us when it comes to handling lines/crowds is remaining consistent. Right now we just do the best job we can of making it difficult for resellers to attain multiple pairs.” – Deon Point, Concepts
“I think the best way to prepare for a hectic holiday or sale is to gain respect from your customers. We’ve been around for a while now and people have come to learn that we’re really fair with all our customers and just want the best experience possible. We’re always trying to do things to give back to the community since the community is what makes or breaks you. But so far it seems like that’s working. Other than that, be clear and communicate with everyone what is going on and keep a sale as organized as possible.” – Chris Bone, Livestock
“Something we’ve found successful recently is changing the location of where we may hand out tickets. It’s proven to be beneficial and fair, because those people who haven’t been lingering around the shop the entire day still have an opportunity to get a pair.” -Lucas Monroe, KITH
“Ample product and adequate staffing! Making sure we have the right product in the store, enough of it and plenty of add-ons to choose from. Keeping the team going and motivated for the holiday hustle is a must.” – Jennifer Bruce, Wish ATL
“The best answer I can give is to promote your sales and over staff. Even with large crowds you still want to make sure that every customer is taken care of. It also doesn’t hurt to have extra eyes on the floor in case somebody has sticky fingers.” – Greg Grovey, Nice Kicks
