Tyga Talks Reebok Classics and Refining the T-Raww

Nice Kicks: Aside from the design, how else did Reebok integrate you in the development of the T-Raww?

Tyga: Making it dope with the marketing. The marketing has to be right, like with the commercials. I didn’t want it to feel corny, or like I just got paid to advertise Reebok. They’re [Reebok] really growing out now, getting other artists, throwing events like this (Reebok Classics Concert in Las Vegas).

Tyga performing in the Reebok NPC Mid

Nice Kicks: What’s in store for your line with Reebok?

Tyga: For Spring 2014, we’re going to make it a little more high end. We might raise the price $5-10, but I don’t think that’s really going to matter to the buyer. The ones that we did make, after a couple wears, kids skating and moving around, they’re wearing them out. So, we’re making them a little slimmer, sleeker and a little higher. With texture and designs on it, we’re switching the shoe up.

Nice Kicks: They’re bringing Shaq’s and Iverson’s shoes back, but you’re the only person Reebok has right now with their own signature. How do you feel about your shoe being released alongside those classics?

Tyga: It’s dope, man. It’s a good feeling. It really didn’t hit me like that. I just try to keep designing and keep putting more out because people love the shoe. You can throw them on. I felt like, if I would have made one color, it would be like ‘alright.’ It’s crazy because we opened up the girls line too, and they sold out.

Nice Kicks: How do you feel about other artists, your contemporaries, wearing your shoes?

Tyga: I think it’s dope, and it still feels like a high end sneaker. It doesn’t feel like an athletic sneaker. Other artists are seeing what I’m doing – people come to me and ask, ‘Yo, what’s up with some of the line?’ Ross even asked me for a hook up on some shoes.

French Montana performing in the Reebok T-Raww “Excellent Red”

Nice Kicks: Last but not least: Tupac or Biggie?

Tyga: Tupac. Biggie was a genius as far as being lyrical. Tupac, him as an overall person, this is outside of music.