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words & images // Matt Halfhill:
Yesterday, Nike celebrated the second annual installment of Air Max Day in a big way in Los Angeles. The Nike Air Max box popped up for a three day event complete with external screen panels illustrating the glorious history of the Nike Air Max line as well as some inside looks at the Nike SNKRS app.
On hand last evening to a select crowd was footwear design legend Tinker Hatfield and Nike Footwear Design Director Graeme McMillan to share stories about how the Nike Air Max Zero was first sketched and how it was brought to life from the archives.
We’ll go into more of the deep stories in a coming post today, but for now check out as we unbox “The One Before The One” – the Nike Air Max Zero.
