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If you ever find yourself at a local gym or high school basketball game, odds are you’re seeing a lot more Under Armour shoes on the court than say two years ago. The reason for that of course is Stephen Curry. The toast of the NBA is reportedly worth upwards of $14 billion to UA and is making his mark felt on the game and the market.
While Curry’s been filling up the stat sheet on floor and in the bank for UA, another basketball player you may have heard of is still outscoring them all. Yup, Michael Jordan. Though 13 years removed from the NBA game, MJ may not have a personal Twitter page but he’s doing numbers online. Slice Intelligence via The Washington Post reports that from January 2015 to March 2016 his Airness accounted for 72.4% of online sneaker revenue among NBA stars. Curry, conversely, accounted for 4.2%.
That’s not to say Curry and UA aren’t climbing, though. In the most recent quarter, Under Armour’s footwear revenue increased a whopping 64%. In 2015, Under Armour reported an impressive net revenue of $3.96 billion.
Still, Nike’s reports for said measurement in that same time was $30.6 billion — and much of this domination comes from online sales. From January 2015 to March 2016, Slice reports that Nike accounted for 31.7% of online US sneaker sales. Not only is that more than major online retailers like Amazon and Zappos, it’s also more than Under Armour who accounted for just 1.4%.
Make no mistake, Under Armour is making major moves, but they still prove underdog as they attempt to climb the latter and take the throne from the Swoosh.
Source: Business Insider
