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Under Armour has unveiled the innovative Armour39 System. Set to track your heart rate, calories burned, intensity, and, more importantly, WILLpower, this will be the first training module of its kind. We all know about the first three measurements, but what is WILLpower? WILLpower is a score ranging from 0.0-10.0 based on a proprietary algorithm that combines a range of dynamic inputs including workout duration, body position, user profile and key heart measures. The complete Armour39 system consists of a watch, module/chest strap, and mobile app (available on iTunes and after launch on Android). Starting February 15, 2013, the Armour39 system will be available for pre-sale and will fully release in March. Make sure to stay tuned for the latest updates on the Armour39 system.

Armour39 Ensemble Armour39 Watch Price $199.99 Armour39 Chest Strap Module Price: $149.99 Armour39 Mobile App

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