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adidas Originals is launching an interactive online experience coordinated with the “Augmented Reality” Pack. Certain shoes released under the adidas Originals label will activate an 3d “neighborhood,” with which sneakerheads can interact. Included on each of the five shoes in the “Augmented Reality” Pack, which we previous knew as the “Element” Pack, is a code to activate the game. The first of three games to be made available this year involves throwing paint balloons at Storm Troopers, with the other two coming shortly.
CLICK HERE to visit the “Neighborhood.”
