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httpv://www.youtube.com/watch?v=_5M9qpF49TA&
To promote the Air Jordan 2010, advertising firm Wieden + Kennedy launched the “Nightmares Never Sleep” campaign around All-Star Weekend. Following the original commercial and press photos, Jordan Brand has put together the above video and featured guerrilla art installments in New York.
Dwyane Wade may be Flash to most people, but he certainly is a nightmare to opposing players, so the campaign is fitting. Anderson Varejao probably still can’t sleep thanks to a certain highlight-worthy run-in earlier this season.
