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When we first showed you Nike’s recent viral video “Nike Music Shoe,” readers were amazed to see musicians turn footwear into music. Consumer skepticism made most believe it was a simple trick played on us by Nike, but in fact the shoes were actually making the music.
In the above video, Wieden + Kennedy takes a look behind the scenes of that commercial. From creating the music shoes to learning to play them to finally making music, we see it all. If nothing else, this video is an amazing example of what can be done with a little bit of creative thinking.
