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On Super Bowl weekend, the Nice Kicks x adidas NMD launched at the grand opening of the new Nice Kicks San Fransisco store. The turnout was incredible, as sneakerheads from all across Cali came out for a chance to cop the tie-dye kicks and see the new shop space. See for yourself how the launch went down and also get an inside look at the new store in the video above.
For those outside of SF, look for the adidas Consortium account release of the Nice Kicks x adidas NMD to take place this Saturday, February 20th at select Consortium accounts worldwide.