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Nike Waffle Sole
Nike Waffle SoleWith an obsession to reduce weight and “listen to the athlete,” Bill Bowerman and Phil Knight cooked up something special with an outsole that was prototyped from the family waffle iron. The waffle sole put the young brand on the map with reduced weight thanks to less rubber and better traction for the track. 40 years later, well, yeah, you know about this brand.
