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Nike Shox
Nike Shox BB4Before Nike put its Air cushioning on display, it started toying with the idea of spring loaded cushioning in 1984. Nearly two decades later, Nike Shox debuted in October of 2000. With a somewhat annoying yet catchy commercial campaign, the Nike Shox debut was a success. Following its debut in basketball in the form of the Nike Shox BB4, a trainer and runner, the Nike Shox R4 were released.
