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The University of Texas has been the top selling university license for the past five years and continues to top the list each quarter. ?With UT moving to a bigger and better stage in the “PAC-16” super conference, Nike will come along for the ride specifically on the teams jerseys and shoes. If the rumors do come true, Oklahoma, Oklahoma State, and Colorado will also be new members of the major conference endorsed by Nike. ?Up and down the west coast, Nike has dominated apparel contracts with top institutions currently outfitting nine of the ten PAC-10 teams (UCLA is currently with Adidas).
Under Armor, a relatively new player to the college endorsement game, stands to make some big strides if all the chips fall where they are currently rumored to be played. Texas Tech, the 24th largest selling university license, became the first major Texas school to be outfitted by the sporting goods brand making a strong representation for the label on the football front. ?If Texas Tech joins the PAC-10, this will be Under Armor’s first school in the conference to wear their brand and potentially give the brand more exposure through the rumored TV network deal.
