New Balance 550 "Aura Purple" BBW550WB

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Where To Buy New Balance 550 "Aura Purple"

The popular New Balance 550 continues its momentum and is dropping in a clean two-tone colorway featuring Aura Purple.

The sneaker uses a white leather base and overlays with Aura Purple accenting throughout. The N logo on the quarter panel, 550 branding, tongue stage, and NB logo on the heel are featured in Aura Purple as well as the collar and heel clip. Lastly, a white rubber outsole featuring NB branding embossed and a grey and Aura Purple outsole finish off the sneaker.

The WMNS New Balance 550 “Aura Purple” is set to drop on August 31st via newbalance.com and at select retailers for $110. Check out the photos below and for all the latest drop dates, head over to our Sneaker Release Dates page.